Resources
Explore our technical resources, company news, and industry insights.
Latest Resources
2026 Motors & Drive Systems and Magnetics Conference
March 4, 2026
Reinventing the Motor: How Transverse Flux Technology is Transforming Industry
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ETM & Nordicco
Case Study
Pioneering Direct Drive to Redefine HVLS Fan Performance.
Nordicco was founded on a clear ambition: to build a fundamentally better HVLS fan, one that would set a new standard for efficiency, performance, and aesthetic design. From the outset, Nordicco’s engineering team recognized that achieving this vision required a motor technology purpose-built for low-speed, high-torque operation. ETM’s Transverse Flux Motor (TFM) was integral to that design from day one. Together, Nordicco and ETM brought the first production-scale direct drive HVLS fans for diameters of 16 feet (5m) and above to the European market.
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Media Feature: Machine Design
March 17, 2026
Transverse‑Flux Motor Breakthroughs Go Industrial
Machine Design published an in-depth feature and video interview with ETM Technology Commercialization Director Scott Reynolds, exploring the architecture and commercial momentum behind ETM’s Transverse Flux Motor (TFM) technology. The article traces TFM’s evolution from early academic promise to high-volume production, and examines how the technology is enabling OEMs to simplify motion systems, reduce transmission complexity, and achieve system-level efficiency gains across robotics, industrial, and powertrain applications.
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Press Coverage: Automation World
February 17, 2026
ETM Begins Licensing Its Transverse Flux Motor Technology
ETM, a Graco Company, has begun offering its Transverse Flux Motor (TFM) technology through a partnership model that allows OEMs to retain manufacturing control, protect margins and accelerate development timelines. This new model provides robotics OEMs with the ability to license ETM’s TFM motor technology and manufacture it within their own platforms rather than relying on external component suppliers.
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MDSM Press Release
February 11, 2026 – Flagstaff, AZ
ETM to Present Breakthrough Direct-Drive Motor Technology at 2026 MDSM Conference
ETM, a Graco company, will present its commercially proven Transverse Flux Motor (TFM) technology at the 2026 Motor, Drive Systems and Magnetics (MDSM) Conference in Tallahassee, FL on March 4, 2026….
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In the News: TFM in Robotics
February 6, 2026 – MSN
ETM transverse flux motors power next-gen robotics innovations
Robotics is evolving fast-faster payload requirements, tighter energy budgets, smaller footprints, and higher expectations for precision and safety. At the center of many of these improvements is the electric motor. While conventional radial-flux motors still dominate many platforms, ETM transverse flux motors are increasingly discussed as a high-torque, for the next wave of robotic systems.
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As Featured in The Robot Report
February 4, 2026 | By The Robot Report Staff
ETM brings its transverse flux motor technology to robotics
Machine Design published an in-depth feature and video interview with ETM Technology Commercialization Director Scott Reynolds, exploring the architecture and commercial momentum behind ETM’s Transverse Flux Motor (TFM) technology. The article traces TFM’s evolution from early academic promise to high-volume production, and examines how the technology is enabling OEMs to simplify motion systems, reduce transmission complexity, and achieve system-level efficiency gains across robotics, industrial, and powertrain applications.
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Robotics Press Release
January 28, 2026 – Flagstaff, AZ
ETM Brings Transverse Flux Motor Technology to Robotics Market with Flexible Partnership Model
ETM, a Graco Company and the global leader in Transverse Flux Motor (TFM) technology, is entering the robotics and advanced actuator market with a differentiated approach…
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CTI White Paper
800 kB PDF
White Paper presented at Cooling Technology Institute explains how ETM’s Transverse Flux Motors enable direct drive fans for Cooling Towers and Air Cooled Heat Exchangers.
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In the news: Star Tribune
April 4, 2025 | By Patrick Kennedy
New type of electric engine powering Graco’s latest round of innovation
A small acquisition five years ago has spurred innovation and new products across Graco’s business lines and a possible new revenue source…. The ETM acquisition is now fueling breakthrough advances for Graco’s contractor and industrial divisions, which together generate about 75% of the company’s $2.1 billion in annual sales. Known as transverse flux motors, the ETM motors are lighter, quieter and provide more torque.
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Cooling Presentation
4 MB PDF
Slide presentation explains how cost-effective direct drive may be closer than you think. Learn more about ETM’s Transverse Flux Motors for Cooling Towers and Air Cooled Heat Exchangers.
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